RMC Martin Ksohoh Underground
  








RMC Jeans

RMC by Martin Koshoh is an original local brand in Hong Kong, founded in 2002. Directed by Martin Lee Yat Ming, the product design is based on the concept of exquisite embroidery stitching technique on denim garments.

 

England striker Darren Bent is a big RMC jeans fan and is seen here wearing a pair of original RMC jeans.

With its persistence on high quality and traditional artisanal spirits, the brand has created an exclusive collection of delicate and artistic denim.

Materials are mostly selected from Japan, America and Italy. And a special kind of textile, colored cotton, is grown naturally in ivory rather than pure white and thus reduces the use of dye in the dye bleaching process. This eco-friendly fabric was awarded the Golden Certificate from Textile Industry Association of France. Each individual RMC by Martin Ksohoh merchandise is constructed of the highest quality materials, supplement with elite fabrication and detailed embroidery technique. The brand has enhanced itself to the international superior level.

1001 Original Inc. has been the global sole agent of RMC by Martin Ksohoh since the launch in 2002. In the same year, the label was exclusively carried by prestigious department store Lane Crawford. In July 2004, the first RMC specialty store opened at Austin Road in Tsim Sha Tsui to strengthen its unique brand image. Within several years Denim products carrying the RMC b Martin Ksohoh label were available throughout all 1001 Original Inc retail stores in Taiwan and Hong Kong as well as Lane Crawford Department Store. RMC by Martin Ksohoh has caught the attention of prestigious British retailers, Harvey Nichols, Woodhouse, Niro and the brand has landed in cities all over the U.S.A.

RMC by Martin Ksohoh endeavors to be innovative and fashion forward and break through the limits on denim production. The pre-wash technique had already anticipated skills and quality of other local producers and amazed the international ones in the early days. Later, many exquisite embroidery designs came under the spotlight on the world’s fashion runway. Their establishment has won recognition in the industry. Limited edition collections designed with a new dimension in the embroidery pattern, which are popular overseas in Japan, Europe, America, etc., are loved by fashionistas and are even hailed as pieces of “denim art” for appreciation.

In 2005, RMC by Martin Ksohoh has adopted “Flocking”, a high production cost stitching technique into their jeans design and successfully created a breakthrough effect. And the status of “Demin King” is once again reassured.

 
RMC Designer MARTIN KSOHOH - In other people’s eyes, Martin’s success comes at a matured age; and for he, himself, Martin thinks of that as a “late-coming Spring”. He has been undertaking roles supervising production and importing foreign brands. With experience accumulated in various work levels and the mastering of manufacturing procedures and technology, he has established the foundations and facilities benefitting RMC’s brand development.